Recognized for their unique approach to marketing the diverse and expansive region encompassing 1,200 islands, the Pacific Asia Travel Association’s (PATA) Micronesia Chapter was awarded the 2017 Award of Excellence this past weekend during an awards ceremony held in Macao.
The Micronesia Chapter was recognized for its unique creation of interactive experiences at major global travel trade shows in core markets and developing face-to-face personal interaction with potential visitors and travel planners, according to a release from the Guam Visitors Bureau.
The chapter also capitalized on focused use of digital and social media campaigns to share Micronesia’s diverse culture, hospitable people and incredible natural beauty.
PATA Micronesia is the only chapter in the internationally acclaimed organization to represent more than one destination, including the Northern Marianas, Palau, the Federated States of Micronesia, the Republic of the Marshalls and Guam. “The PATA Micronesia Chapter, led by Guam, USA, is amongst the most community engaged chapters within the organization,” said Dr. Mario Hardy, PATA CEO.
“In the true spirit of PATA, they regularly reach out to their various constituents, providing assistance and guidance in their endeavor to promote the responsible and sustainable development of the travel and tourism industry. Furthermore, they also regularly engage with PATA members globally and other chapters in their efforts to further the agenda of the entire organization,” said Hardy.
“It is an honor to be recognized by PATA for the work we do in Micronesia,” said PATA Micronesia Chapter Chairwoman Pilar Laguaña. “This award is an affirmation to our Chapter that our efforts are recognized for their effectiveness in representing our vast, diverse region.”
This is the third Award of Excellence bestowed on the PATA Micronesia Chapter. The Chapter was first recognized in 2004, for its commitment to communication strategies within Micronesia, and again in 2010, for its use of social media and impressive branding strategies.
Source: Google News : https://www.postguam.com/business/pata-micronesia-chapter-wins-excellence-award/article_88393dca-a723-11e7-afc4-b3e0e834ae1e.html