GVB wins PATA Gold Award for the Shop Guam e-Festival campaign – Pacific Daily News


Video clips of Guam’s scenic spots and tourist attractions. Frank San Nicolas/PDN

The Pacific Asia Travel Association recently presented the Guam Visitors Bureau with a Gold Award for the 2016 Shop Guam e-Festival Mobile Campaign in the “Marketing Media – Mobile Travel Application category.

More: Shop Guam e-Festival launches Nov. 10

GVB accepted the award at the PATA Gold Awards Sept. 15 at the Venetian Macao Resort Hotel, according to a GVB news release.

“We are honored to be recognized by PATA for our work with the Shop Guam e-Festival,” said Nathan Denight, GVB president and CEO. “Everything we do at the bureau is for the people of Guam and this award is a testament to the hard work and innovation that our team strives for in promoting Guam to the world.”

The Shop Guam e-Festival was created by GVB in 2012 as the island’s first global marketing campaign and evolved to incorporate the use of “smart tourism,” the news release stated. An app delivers real-time information on resources, services, and activities to visitors and residents while promoting Guam as a modern, fashionable, and diverse destination to shop.

“Shop Guam is the biggest shopping event in the Western Pacific and having an internationally acclaimed organization, like PATA, recognize the efforts being done to technologically revolutionize this GVB signature event is something our people can be proud of,” said Pilar Laguaña, director of Global Marketing.

The Shop Guam e-Festival will return for its sixth year starting Nov. 10, the news release stated. The free app is available at the Apple App Store and Google Play Store.

Award of Excellence

The Pacific Asia Travel Association announced the 2017 Award of Excellence was won by the PATA Micronesia Chapter for its outstanding work promoting the region, according to a news release.

The Micronesia Chapter was recognized for its unique creation of interactive experiences at major global travel trade shows in core markets, developing face-to-face personal interaction with potential visitors and travel planners, the news release stated.

“It is an honor to be recognized by PATA for the work we do in Micronesia,” said Laguaña, who’s also the PATA Micronesia Chapter chairwoman. “This award is an affirmation to our chapter that our efforts are recognized for their effectiveness in representing our vast, diverse region.”



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