The planned re-entry of Philippine fast-food giant Jollibee into the Guam market will finally happen with the opening of its new restaurant in Dededo within the first quarter of this year.
Matteo Gancayco, a representative from Jollibee’s corporate marketing office in the Philippines, confirmed the information for The Guam Daily Post. The two-story standalone Jollibee in the Micronesia Mall parking lot broke ground in early 2018.
According to Gancayco, Jollibee will be announcing the final details of the opening soon. “We will be pinning the exact date down within the next few weeks,” he said.
In the meantime, the company continues to build its Guam-based team.
As of this month, Jollibee is still hiring personnel for the store, including managers, supervisors and crew members. Gancayco asked applicants to send their resumés to [email protected].
By mid-January, Jollibee will be announcing the name of the Guam-based public relations agency who will manage all media-related inquiries for the opening.
“We’re quite excited for this as we understand and share the same anticipation within the market,” Gancayco said.
Jollibee had two franchise-run restaurants on Guam and two on Saipan, but its presence in the Mariana Islands ended more than a decade ago as the islands went through an economic downturn.
Growing global brand
According to media reports, Jollibee has more than 4,000 stores worldwide. Aside from the Philippines, it has restaurants in the U.S., Canada, Middle East, Vietnam, Hong Kong, Singapore, Brunei and Italy.
The company recently expanded its presence in Asia and Europe with the opening of its first restaurants in Malaysia and the U.K. The company also sealed the deal as a rising global fast-food chain with its acquisition of Smashburger at the tail end of 2018. Jollibee announced the takeover in mid-December.
Known for its crispy fried chicken, sweet spaghetti and other Filipino twists on patties, hot dogs, egg rolls and noodles, Jollibee announced its planned Guam re-entry as part of its overseas expansion plans.
The Philippine Consulate on Guam said the Philippine fast-food giant’s opening of a branch on island can be considered a symbol of the Philippines’ continuing economic growth.
According to Consul General Marciano de Borja, the Philippine Consulate is just as excited as the rest of the Filipino community and can’t wait for Jollibee to reopen here.
De Borja said the consulate has been assisting Jollibee, sharing with the company insights on local business conditions, supply chain and logistics concerns, and construction, hiring and employment matters.
Source: Google News : https://www.postguam.com/news/local/jollibee-eyes-first-quarter-opening/article_f42684f2-0f0f-11e9-8167-1f44dd6c7d8a.html